For most of us, it's difficult to comprehend these harsh truths. Walking 6 km to fetch dirty water doesn't make sense when we, at any given moment, have a Starbucks conveniently located 5-10 minutes away. 80% of the world population live without electricity, yet for us, it’s the “worst day ever” when we can’t find an outlet to charge our phones.

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The truth is, there are billions of people all over the world, living in a reality that is much different than ours. For them, “just doing life” isn't an option when basic necessities are hard to come by.

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Here at Undies Supply Co, we believe comfort should stretch beyond on our skin and onto those who need it most. Our B.W.A.P. (basics with a purpose) Initiative is our commitment to do just that; a portion of everything we sell goes to charity. This is our battle cry to help those who don’t have a voice in this world... to be a helping hand to people who don’t believe that there are brighter days to come. We're excited to join the movement to end poverty within our lifetime and it's only with your support that any of this is possible.